Embracing Accelerating Changes In The Cable Domain

| By Nandini
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It is very clear that there is an ongoing shift in the way consumers get their news, information, and entertainment. Everyone wants a unique, branded viewing experience and therefore the emergence of IP streaming has become one of the most vital components of premium TV operations. New players are en-cashing on the video rich experience in the internet connected television sets. Its just not TV anymore. Its internet TV! The Cable TV Industry which is in a war with other technologies for living room dominance is constantly re-inventing itself. Its time to think out of the traditional box while factoring in all the bases that have to be covered without tilting the ‘cost benefit equation’ in the wro…